This didn't start as a business

For a long time, people thought I was being extra for hiring help in my non-work life.

A live-in personal assistant.

At-home pet care.

Systems around my home that didn’t look “necessary.”

What they didn’t see is that I live with stage 4 endometriosis.

For about one week every month, my body forces a hard stop. Plans get canceled. Travel becomes uncertain. And there’s always the risk of being perceived as unreliable in a world that rewards constant availability.

So I built a different system.

Three weeks of intense output. One week fully supported so life didn’t fall apart.

That support wasn’t indulgence. It was necessary infrastructure that could ensure I could operate within my growing career at the same level as my peers, without anyone noticing my deficit.

But it was expensive. And it was something most people had to figure out alone.

According to the Centers for Disease Control and Prevention, 6 in 10 U.S. adults live with at least one chronic illness. Which means millions of people are quietly carrying the same hidden load.

Geoffrey started as a way to solve that and share services with my neighbors.

At first, it was just for our street in Oakland Hills, CA. Helping a few neighbors coordinate trusted support at home. Then it grew from our street to a full zip code to all of Oakland then Berkeley then the East Bay Area...

And now, across the San Francisco Bay Area.

Because it turns out, this wasn’t just my problem. It was a shared one. And we’ve been building toward something bigger to solve it properly... coming May 15th, 2026

I can't wait to share this with you...

-Esther